earning. Always learning. Practicing. Always practicing. Mostly trying to have fun with the pictures I make. It wasn’t always that way. Pictures were how I made my living. I don’t do that so much now. For sure, I still accept assignment but I don’t go courting them.
That is too much work.
As you know, I’m lazy. Maybe not so much, but if you are busy chasing assignments and all of the rest of the stuff that goes with it, you spend 80% of your time working on business and 20% of your time making photographs.
How much fun is that?
These days, if there is something I really want to photograph for someone, I’ll build a campaign which could take months to come to fruition. That’s really old school, but I’m not looking to be discovered on Instagram. A lot of picture buyers and assignment makers used to troll there. I’m not sure how many of them continue to do that.
A lot of younger photographers still think that they do. At least that’s based on their tags. They won’t tell you a thing about the picture. Instead their tags are directed to various publications. That may be the big difference. Publications still pay pretty much what they did when I was getting started.
Who wants to work for that?
Meanwhile corporate clients, the kind that I want, understand that assignment fees rise just like everything else in a normal economy. They aren’t on IG looking for the next great photographer.
That’s a good thing.
You should earn your way to that level. Photographers shouldn’t be famous because of the number of followers they have or the number of likes and shares they generate. Photographers should be famous for the work they generate over a long period of time.
At least, that’s what I think.