I learned something yesterday.
That’s not unusual. The older I get, the less I know. So, somewhere along the line I’ve got to be learning. What I learned sort of stunned and saddened me all in one.
I am in a lot of LinkedIn groups. Some are artistic. Some are business oriented. Others are about SEO and growing your online audience.
That’s where I learned something.
Someone asked about auto-posting and scheduling. Someone else suggested a site called HootSuite. Depending on your subscription, you can auto schedule everything. Then, there was one level that allows you to auto schedule “content.’
The word content as it is used today has always made me queasy. It seems that I’m not a photographer. I’m a content creator. Same with a writer or musician. They don’t create what it is they do. They create content.
It doesn’t stop there.
HootSuite suggests that you clip and past content that you might find interesting all over the web as a method of growing your fans or followers. It doesn’t matter if you are a photographer — as I am — if you post something about, oh let’s say weapons of mass destruction. Or, something favoring Neo-Nazis, when, in fact, you are liberal. Just as long as it draws eyes and you can convert them to followers and maybe buyers of whatever your products might happen to be.
This explains a lot.
I get a couple of emails every month asking me if I need content for Storyteller. If I reply with something even mildly affirmative, the “content producer” sends me a sample of the work that “fits” in Storyteller. Usually, it is so far off the mark that I don’t even bothering to reply.
If I read HootSuite’s theories right, and then confirmed them by visiting similar sites, I now understand why most of social media is so boring. I understand why “fake news” is a thing. People are making money sitting in little rooms, in front of little monitors, churning out nonsense. Obviously, there are some people with suspect agendas pouring out content that is pure lies. Can you say Russian trolls?
That said. I promise you that Storyteller will never become one of those sites. I will never post nonsensical provided content of the sake of blog growth. Sure. Storyteller might grow. But, at what cost? I’d like to think that I’m an ethical and sincere person. Besides, even though it’s taken a little while, I’ve grown fairly holistically with original material I post. Every day.
The Picture. It’s one of those found objects. To tell you the truth, I made it look more like junk than it is. It is a functioning electric meter. Of course, the weathering is real. We live in Southeast Louisiana. The home of extreme weather. Stuff gets rusty. Stuff gets moldy.
That’s the news from the swamp.
Oh yeah. We have a new mayor as of 11 minutes ago… 11am. She’s probably going to be the worst mayor ever. I could tell you all the reasons, starting with a general incompetence and graft, but I’ll leave you with this. After she started assembling her transition team she made them sign and NDA. That’s Non Disclosure Agreement. Huh? City government must be transparent by law. For example, if the city council needs to go into executive session they have to follow very strict rules. Her explanation? It allowed people to say what they really felt. Excuse me?