One of my agencies licenses an art line. Their main marketing push is toward institutional use; like banks, hotels, and restaurants. They are Hawaii-based and have carved out a very nice niche in Pacific Rim stock imagery. But, producing com – mercial fine art is a little tougher. That’s one their issues. My issue is that I don’t live near Hawaii or even the West Coast. So, my editor and I struggle to come up with viable projects. My last projects two worked fine. New Mexico details and Thai scenes. Now, I am trying to turn old, faded, desert-like things into art for its own sake. Some can be old faded numbers on a boxcar, or chipped paint on a curb. Things like that. The trouble with this project is two-fold. It takes time to find these things. And, it’s best done by walking. If you drive by these subjects, you’ll probably miss them. So, I’ve kind of tucked this in with other assignments, commissions and requests. I’ll shoot this when I see it. The real issue then is to always keep moving.
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